Voscur training: Marketing and campaigns

COVID-19 has changed how charities and community organisations are run – the services they provide, their volunteer tasks, and so on. It has also changed their marketing. Find out how to market your organisation and run a campaign during or after COVID-19.

What is this course about?

We’ll look to set or adjust your marketing goals to a COVID-19 society – to find the right channels, promote in new or different ways, and get people involved in your organisation or cause when they’re socially distanced.

Polly Allen is the Digital Marketing and Communications Officer at Voscur. She has nine years’ marketing and communications experience, including working with charities, fashion brands and travel companies.

What will you learn?

• How a marketing campaign works normally, and how it changes during and after COVID-19.
• The best free software and tools for making good marketing materials that will work online or (when it’s safe to do so) in print.
• What a good marketing plan looks like during and after COVID-19.

Who is this course for?

Trustees, volunteers or staff.