GENeco have teamed up with local media organisation Boomsatsuma to create a series of short films to raise awareness of food waste recycling as part of the Bristol Learning City initiative.
The films were produced by Boomsatsuma’s Agency, a diverse group of students undertaking a post-16 diploma in media production, and the final pieces will be used as part of our wider efforts to reduce the amount of food waste that goes to landfill in the UK.
The students initially visited our Bristol site in January to learn about the processes involved in recycling food waste, and how the waste is converted into renewable energy and biofertilisers. They also had a chance to think about how to communicate the positive impact of individual actions.
Following the visit, the group pitched ideas back before going ahead with making the films. The students were particularly interested in targeting young adults, as this is a demographic they felt was largely neglected by existing campaigns and information on the subject and consequently could be one of the biggest sectors for increasing recycling rates within Bristol.
Bioresources business analyst Charlotte Stamper said: “One fact that really resonated with the students was that the renewable electricity generated from one person’s food waste is enough to charge a computer tablet some 900 times.
“The students have brought real passion and creativity to the project, and we’re all tremendously excited to see the end products of their hard work.”
Tom Churches, Boomsatsuma’s programme leader, added: “Working with real clients enables our students to gain valuable experience of how the creative sector operates in a commercial environment. Our students come from all over Bristol so it’s great for them to engage with an issue that affects the whole city.”
The final films were premiered at the Engine Shed theatre in Bristol on 22 February. Later in the year there will also be an opportunity to view the films on the Big Screen Bristol, which is run by At-Bristol’s Science Centre.
You can see the diverse approaches which the 5 students took, by viewing the films via GENeco’s Facebook page or on YouTube: https://www.facebook.com/GENecoUK/
Viewers are asked to share their favourite via social media with the winner being the one with the most ‘shares’. Voting closes 3pm Friday 3 March.
This article originally appeared on the GENeco website